How to make to your next Annual Conference an audience winner
Your company’s annual conference is an exciting forum to convey your corporate plan to your team and to fire them up for the coming year. It’s a great idea but often the momentum is lost when there is little interaction between the presenters and the audience who sit there ticking off the list of presentations anxiously awaiting the next break or lunch.
So how can you make your next conference more memorable? Better still how can you make the audience leave the venue inspired and positively enthused about attending next year?
The answer is surprisingly simple and unexpected – make ‘em laugh.
There is a growing demand for corporate video spoofs (and by that we mean very well made corporate spoofs) that show there’s an imagination beyond the usual death-by-powerpoint. Usually these spoofs are self-deprecating shorts showing the senior management team (or well known) company icons failing to address the key issues of the business. Like a good comedian’s material, the more sharply observed the content, the funnier the spoof.
Really clever companies take a subject like customer service and through comedy accentuate what can go wrong and then use the following presentations to foster ideas for best practice.
By the first break your audience will be buzzing about the spoof and there will be a new admiration for the managers or directors who stepped up to the mark and put themselves up for ridicule.
What’s more the attendees will talk about it when they return to their respective businesses and their teams. Now how often does that happen after a conference?
Oh by the way we specialise in corporate spoofs..funny that isn’t it?
Maximising Your Corporate Video Budget
Here are some tips, albeit not exhaustive, to maximise your expenditure and time on your corporate video:-
Know your target audience – it may sound trite but we often pose this question and get vague replies. This will have an influence on the length and content of your video. Niche videos will probably be longer and the audience will have a longer attention span because the subject is something they need to know about. Promotional videos will be shorter, quirkier and need to compete for attention. You also need to be clear where your audience will see the video.
Know Your Message – choose the key message and don’t bury it under secondary messages or worse still that your company “was formed in 1926 and has three thousand employees”.
Signed Off Script – probably the key to all successful productions. Have one ultimate representative from your company sign the script off. This person’s sanction is non-negotiable and avoids the minefield of your completed video being shown to stakeholders who should / could have been involved at script sign off. A signed off script, where everyone has had their chance to contribute, avoids re shoots re-editing and difficult conversations with the video company for additional costs.
Insist on Storyboards – a professional corporate video company will do this anyway but make sure the visual style of the video is agreed prior to the shoot. That way both sides know what is expected. At this stage the company will also volunteer information on the use of cranes, sliders and track and dollies to enhance the production.
Fully Brief the Location – whilst the Producer should make contact with the location there’s no substitute for the Client briefing their local or regional office that there’s a film crew coming. Best still to have someone who has commissioned the video accompany the crew and Producer on the day of shooting. Often we’re greeted with the words “ I’d wish we’d known you were coming” followed by “How long will it take?”. The same applies to staff members who have been chosen to appear, they need to be given the context of the video and invited to appear on camera rather than being press-ganged on the day.
As well as commissioning the video you undoubtedly have a day job to fulfil and hence our role is to address all these things through a detailed schedule that works back from the deadline date. You’ll get regular updates on progress and polite nudges when we need some leverage (co-operation) within the business.
Ultimately the client’s reputation and ours hinges on producing an outstanding video on time and on budget.
Corporate Video Cost
Very few corporate videos producers list on their websites what their costs are, which is frustrating for those looking for an indicative price and budget prior to commissioning a video.
Most will state that it’s dependent on the video’s scope, which is true to an extent but doesn’t help you if you want a ball-park figure to present to your Marketing Director.
Here are two examples of potential video costs:-
i) A 60 second-web promo with animated corporate logo with one day’s filming on location (assuming a small crew, average travelling and licensed production music). Expect to pay £1,750 – £2,500.
ii) A five-minute product installation video, filmed in two locations with two cameras, sound engineer, graphics, and licensed music. Expect to pay £5,000 – £7,500.
N.B. The golden rule of costs within the industry of “£1k per minute” is highly variable around one to three minutes but is a fair rule of thumb from five minutes onward.
One caveat to the above is that the price of your video isn’t just based on the actual filming on location but also the pre and post-production costs which you, as the client, may not actually be aware of (see my post on Maximising Your Corporate Video Budget).
Using the above is a very general guide – it’s as easy to have an open conversation with the video producer discussing the scope and your budget right from the outset.
No matter what tentative stage you may be at in commissioning, you can ring (more preferable) or email us and we’ll give you an indicative price within 45 minutes.